What is Online Book Publicity and Marketing?

Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients. Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people, goods and services, organizations of all kinds, and works of art or entertainment.

The goal of new media/Online publicity is the same, but the strategy is radically different. I personally believe that there are 2 different but interconnected functions that are required to achieve a great online book publicity campaign.

One of the focus is brand promotion. Online brand promotion requires online advocacy, outreach, and a high-level of understanding on what is and is not appropriate. Internet marketing not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations through portals and forums, described as communities. The more people who are talking about you online, the more readily you, your product and services will be found. Substance Books has over a 6 years of experience in online community outreach and engagement.

The other aspect of Online marketing is making sure that the interest of Search Engines, the major traffic drivers of the Web, are also kept in mind. This is an aspect often overlooked by new "everyone jumps on the wagon" online publicity companies. Substance Books achieves the attention of these engines by running the Publishing Industry's best Search Engine Optimized Website. This is a result of a very large site with tons of SEO content, daily updates and various other "spider foods". Learn more about SEO right here.