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Online Book Publicity Tip of the Week!
Press Release Tip
When writing a press release, remember that an image is not compulsory.
In fact, including an image can work against you: online PR forums rarely allow them,
and faxes to the media often diminish the quality of pictures.
Focus on content, and if you are set on including an image, stick
to something familiar (such as the book’s cover).
If you don't have a Press Release yet, contact me.
Sarah Fletcher
Editor and Administrative Assistant at Substance Books
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