Substance Books

- To Achieve Maximum Global Online Visibility and Exposure.
Online Book Publicity is created and optimized by Online Book Publicist and Search Engine Optimization Specialist, Hajni Blasko. Your profile and book segments are designed so search engines can easily discover and index them, making it possible for prospective readers to discover you. By listing your book on Online Book Publicity, your book will be exposed to thousands of potential customers who pass through our virtual doors each day.

We Provide: - Free Author profile within directory of Fiction and Nonfiction authors. When you list with us, we automatically create a profile with your picture, provide a list of your published books on Online Book Publicity, add links to your own web site or blog.
We Focus on- Easy of navigation and distribution path for visitors Once visitors start browsing, we make it easy for them to discover books and authors of possible interest with features such as featured authors and titles offered in wide variate of categories, free titles and promotional events. Our purchase paths with direct links to distributors make it easy to purchase titles and without any forced and unwanted advertising techniques. Various book formats even currencies provide links to where readers can purchase print and ebook versions of your book.

We Create- Attractive and informative presentation of our represented titles For each book you list with Online Book Publicity, we create a segment dedicated to that book. We will upload a book cover (or if not yet published some other artistic representation of your book). Add a synopsis or include reviews and descriptive tags to help readers find your book. Your book segment is where prospective readers can access samples of your book in formats readable on ebook reading devices, like Kindle or Nook.

We Provide- Free Social Media Networking tools. Social media is all about taking what we've always known as "word of mouth marketing" and unleashing it on to the Internet, where people can easily share information and interests. You already have a captive network of friends, family and colleagues tell them what you have been working on and drum up interest in your book. Doing this through Online Book Publicity enables your new found fans to follow you, contact you and be poised to purchase your book directly. On each book segment, you will notice links to popular social media sites such as Twitter, Goodreads (coming soon), Google+, Pinterest and Facebook. Simply by clicking on this link, you or your readers can share your book with friends. Each time someone clicks on one of these links, they are building a virtual pathway that leads back to your book segments or your profile on Online Book Publicity. Click to test the promotional power of Online Book Publicity on Google here.
- To use the networking power of hundreds of authors. Click to meet them here! Online Book Publicity holds the compounded promotional power of hundreds of authors, which cannot be compared with each author's individual marketing efforts. You can read what some of our current members have written about Online Book Publicity and its performance here: Client Testimonials.
- To use the services of a well-established company providing exceptional client support and satisfaction and representing hundreds of authors since 2001. Click to read how well we do it! Read comments of book buyers and clients from Alexa, an independent online source.
- To receive the latest industry information regarding online book publicity. Our clients are added to our private Facebook group "Substance Books Strictly Business". This group offers tips and ideas written by industry professionals on topics related to book publicity.

We hope this answer was helpful and we have given you a good reason to submit your book.
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- We generate the traffic of targeted book-buyers who use search engines to find information AKA Search Engine Marketing. We transform this online visibility into branding or sales or both.
- We generate traffic from social networks: Facebook, Goodreads, Twitter, Google+ and Pinterest. We transform this traffic into branding or sales or both.

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Not exactly. People tend to go directly to Amazon when they know what they want and its product type offered by Amazon or they are looking for a specific author or title. But when people are browsing online for services, products, information or help in general, they'll just use search engines for the sake of ease and because it casts a wider net - they get results from the big online retailers and from any site that is listed on that first page of results as well. Google logs 2 billion searches a day, that translates to 300 million people per day. We aim to take a bite out of this traffic. Research shows that people generally don't look much further than the fist page of Google results - which makes it so very important to be in those first 10 listings, and to stay there.
This is where we come in. If this answer was helpful and we have given you a good reason to submit your book.
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Actually, no. Research shows that people generally tend to seek connections and up-to-date information on Social Networks. They don't look for products to purchase. As a matter of fact, they often times reject connections that link to ads or self-promotion. Social Networks at this point are still not equipped with quality search capabilities resulting relevant results, therefore, users are seldom using them to search for anything else than other users.
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Your book's cover will be featured on its selected category page (there are 32 categories to choose from) along with its synopsis or reviews, provided by you. We will include book prices and formats along with awards and other literary achievements.
Your book's listing will be search engine optimized to one custom-created key phrase in order to achieve your desired engine exposure. If you wish to have your listing optimized to two key phrases, make sure to submit your book to two categories (also known as double listing). Naturally, your book will benefit from hundreds of other genre related key phrases as well.
Three links will direct traffic to the Website of your choice. If you wish to have six links instead of three, make sure to submit your book to two categories (also know as double listing) or purchase additional links later on.
Your photo will be featured within our Directory of Featured Authors, generating even more traffic for your own Website or publicity blog. Example
Exposure on social networking platforms. Your title will be promoted and permanently featured on:
- Our Facebook Page (1 400 likes) under Featured Titles Tab https://www.facebook.com/bookpublicity/app_129616510453306
- Hajni Blasko's own Facebook profile page (3 000 connections) under album "Represented titles" https://www.facebook.com/media/set/?set=a.1387549847265.2057238.1187622574&type=3
- Our genre-specific Facebook groups example Online Book Publicity (1 950 members). We are presently running 63 groups.
- Our genre-specific Facebook pages. We are presently running 22 pages.
- Our private group "Substance Books Strictly Business".
- Goodreads http://www.goodreads.com/review/list/7738249-hajni-blasko
- Pinterest http://pinterest.com/bookpublicist/represented-titles/
- Google+ feeds.


Additional and free exposure for newly published books
Participation in the following free promotional projects:
- News-line (daily updates)
- Facebook Page Like Promo

Substance Books reserves the right to any changes regarding these free bonus offers. ALL OF THE ABOVE IS INCLUDED WITH YOUR ANNUAL CAMPAIGN FEE!

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Online Book Publicity is Search Engine Optimized, by our Search Engine Optimization and Online Marketing Specialist Hajni Blasko, to the highest industry standards. Our listings appear within the top ten results of Google and other search engines. Feel free to request a "SERP" Search Engine Ranking Position report for the sub-genre of your title. This report will attest to the level of exposure our represented titles currently receive when readers search and shop online for books of your genre. Request report.

Online Book Publicity generates significant traffic from online book-buyers looking to purchase titles. All of the exposure and traffic, generated by Organic Search Engine Marketing, is driven to the distributors or Websites of our clients.
Online Book Publicity holds the compounded promotional power of hundreds of authors, which cannot be compared with each author's individual online marketing efforts. You can read what some of our current members have written about Substance Books and its performance here: Client Testimonials.

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No. We hope this answer was helpful and we have given you a good reason to submit your book.
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No.
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No.
We represent titles of any genre.
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Oh Yes!
We market our titles to a genre-specific audience and on their most popular platforms.
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None. Online Book Publicity will run the campaign for you. If however, you'd like to learn about search engine optimization, feel free to read our related articles and SEO tips.
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Number of titles	One-year campaign	Two-year campaign
Discount on titles submitted simultaneously
2	10%	20%
3 (4 titles or more - contact for even larger discounts)	30%	50%
Discount on titles submitted gradually, one by one
2	8%	15%
3 (4 titles or more - contact for even larger discounts)	20%	30%

Bonus offers on Two-year listings
- $50 instant discount.
- 100 words synopsis.

Bonus offers on Two-year Premium listings
- 200 words synopsis.
- Double Listing.
- Quarterly search engine ranking position "SERP".

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Digital formats are most certainly welcome. Online Book Publicity offers promotional opportunities and services specifically catered to digital books and their markets.
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Yes, of course. Feel free to submit your title right here: Book Submission
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We are an online publicity network, not a book distributor. Therefore, we do not sell books. Often times we are asked about the sales-figures of our clients. In accordance with international privacy law, Online Book Publicity does not and cannot measure the number of books our clients sell. We simply have no access to their confidential sales and traffic conversion statistics. Online Book Publicity is only allowed to monitor traffic coming to and moving within the Substance Books Website and its networks. What we do get though is great feedback from our represented authors, and you can read what they are saying here: http://www.substancebooks.com/publicity-testimonials.html
We can, however, tell you how many people have visited your book's genre. Furthermore, you can ascertain from your own site statistics how many of your visitors come from our. Naturally, this number will not include the traffic we are sending you trough our various promotional and free social networking projects, for example Facebook, twitter, Goodreads, Pinterest and Google+.
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Sales will depend on the book's quality of publication, price, genre . . . the list is endless. As a publicity company, not a publisher, we have no control over any of these factors. What we guarantee is exposure.
You can measure the success of your campaign by:
- the performance of your key phrases. All publicity campaigns include Search Engine Ranking Position (SERP) reports delivered to you by email. One-year campaigns include biannual reports and two-year campaigns include quarterly or monthly reports.
- monitoring traffic statistics to your website, your distributor, your publisher or a combination of these options, depending where you decide to send traffic from your listing on our site. You can make this choice during your submission process. Naturally, this number will not include the traffic we are sending you trough our various promotional and free social networking projects, for example Facebook, twitter, Goodreads, Pinterest and Google+.
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All publicity campaigns include search engine ranking position "SERP" reports delivered to you by email.
One-year campaigns include biannual reports.
Two-year campaigns include biannual reports.
Two-year Premium campaigns include quarterly reports.

These reports will be used to make slight adjustments in order to achieve the best possible results within the time-frame of your campaign.

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All submissions will receive a response. Acceptance will be based on the following:
- Quality of publication
- Online marketability
- Reviews or awards (if applicable)
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All submissions will receive a response. If your book hasn't been accepted, the reasons will be clearly stated. Feel free to resubmit your publication once you make the recommended improvements.
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No. Submissions are based on various criteria that can be determined without receiving a copy. We require your title only if you have requested to participate in book events via Online Book Publicity.
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When - After sending your submission form, our publicist will review your application. If need be, she will contact you by email for any additional information.
You will be requested to pay only after your book has been accepted. Following acceptance, payment will be required within five working days. Please be prepared to pay your campaign fee within this time frame. Extension of a payment period can be negotiated directly with the publicist. If you fail to meet this additional deadline, you will be asked to resubmit your book. The campaign fees of your book will be then recalculated.
How -

For U.S. and international authors: Payment may be made through PayPal or by mailed check.

For Canadian authors only: - Payment may be made through PayPal or by mailed cheque. - We accept Canadian dollars at par with U.S. Currency. - Upon acceptance of title, applicable taxes will be added and you will be invoiced accordingly.

For European authors Only: - Payment may be made through PayPal, by mailed check or by bank/wire transfer. - We accept payment in Euros at current market rates. - Upon acceptance of title, you will be invoiced accordingly.

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No. We do not charge any commission or track sales nor do we require exclusive promotional rights.
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AdWords or featured listing on search engines is considered search engine advertising. Depending on the engine your ads may appear in a different section of the page from the organic search results. Some Web book-buyers don't bother looking at paid advertising. Furthermore, your payments will only cover the engine or engine cluster in question. To cover all core engines you will need to do the same on all.
Substance Books, however, uses organic search engine optimization "SEO" techniques that will show results on all major engines within the "real" engine results based on online reputation and popularity.

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This and similar details will be discussed during your title's listing process and after payment is made.
If your marketing goal is to increase online exposure and maximize sales, you should send traffic to your distributor's Website.

If your marketing goal is to brand and popularize yourself or your book, you should send traffic to the URL of your own Website or Blog.

We understand that both of these goals are important to any publicity campaign, but due to purely technical reasons, you will need to decide which one of the two is your top priority. You may change your decision later and we will adjust your campaign accordingly. If however you wish to both brand and increase sale, you should request a Two-year Premium Campaign offering both possibilities.

You will need to monitor the results of your campaign based on this decision. For example, if you decide that your listing should link to your Website, you should look at how much traffic you have received from Substance Books there. Similarly, if you decide that your listing should link to your distributor, you should monitor statistics there.
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A Two-year Campaign creates a more stable SERP rating for your title's customized key phrase.
We offer two types of Two-year Campaigns.

Two-year Campaign $550
$50 instant discount compared to a one-year campaign.
100 words synopsis free of charge. Value of savings is $100.


Two-year Premium Publicity Campaign $650
Includes Double Listing: your title can be listed under two categories free of charge. Value of savings is $100.
200 words synopsis free of charge. Value of savings is $200.
Quarterly SERP reports.
Additional and free exposure on the following pages:
- Featured Titles on Substance Books - Online Book Publicity Services
- Directory of Premium Listings
- Your title will be promoted on Social networks with a larger high resolution cover image and without any promotional text or links referring to our services.
We hope this answer was helpful and we have given you a good reason to request a Two-year Premium Campaign.
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10%		30%		60%
One-year Campaign		Two-year Campaign		Two-year Premium Campaign

One-year Campaign:
Perfect campaign for titles that are not yet published. Unpublished authors selecting this campaign are mostly seeking branding leading up to their publishing date. If your title is already published this is still a good campaign to work on your branding and the obvious choice to authors who wish to try out our services to see how we operate. If however, your marketing objective is to increase sales, we recommend to select one of our Two-year campaigns that allows time to create a stable Search Engine Ranking Position "SERP" rating. Naturally, you could also upgrade later, if that's what you wish.


Two-year Campaign:
Authors purchasing this option are the ones who wish to focus on sales who wish to focus more on sales while taking advantage of the $50 discount. This campaign is the perfect platform to gradually build online exposure for already published titles. Two-year campaign create stable Search Engine Ranking Position "SERP" ratings.

Two-year Premium Campaign:
As you can see, most authors purchase our Two-year Premium Campaign.
based on their feedback, see the reasons why.
Reason #1: They prefer to receive quarterly Search Engine Ranking Position "SERP" reports. This campaign also allows for occasional listing and key phrase adjustments, based on need and performance.
Reason #2: Only the Premium campaign allows a marketing strategy that focuses both on branding and on sales.
Reason #3: They select this campaign to take advantage of the instant listing discounts and bonuses like free double listing.
This campaign is suited for authors who are very much involved with the online exposure of their titles. Based on the frequency of communication, this campaign is the closest to having your own personal publicist continuously monitoring your results and suggesting changes regarding exposure on engines.

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Schedule a free email information session with our Online Book Publicist and Search Engine Marketing Specialist to discuss your book's publicity and learn about the most effective ways of increasing your book's online exposure.

                        Email:
                        Name:

                        Book Title:


                         

Please note that we do not offer information sessions by telephone. This is our way of keeping listing fees as affordable as they are. For the same reason, we have an extensive online info center answering many possible questions along with a list of publicity tips and free articles. Once your book has been accepted, you will gain access to the info center automatically. If you wish to take a peek at it, contact Hajni directly.
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Online visibility and reputation is crucial when searching for a publisher or representative. We have created a special campaign best suited to writers and authors with unpublished manuscripts. This 6 months campaign will provide you with a custom-designed website.
Your website may include:
- Home page
- About the Author page
- Sample chapter pdf
- Your direct contact information
- Information about your previous titles, if applicable.
- Links to all your relevant site, blogs and social networks.
- Query letter to agents.
- Proposed marketing plan.

Price of this campaign is $400 USD.

See an example. http://www.unthinkable.substancebooks.com/
All content will have to be provided by you. We only create the platform for you to market your future title on and without the worry and cost of hosting, domain names and technical know-how.
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Substance Books is a Canadian company operating in Montreal, Quebec. We offer at par campaign fees for Canadian authors. Online book publicity is a great way to break into other markets and expose your title to readers outside of your country. We already represent numerous Canadian authors. Look for the flags! Represented Authors We also offer additional promotional opportunities on our Facebook page and on our groups created to market our Canadian Authors: Canadian Authors and Titles Represented by Online Book Publicity Services
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You may change your campaign at any time you feel it would benefit your title's online publicity. A new campaign will be launched immediately, along with all the associated bonus offers.
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All book prices at Substance Books are indicated in US dollars. You may also list prices in up to two other currencies.
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Substance Books offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are. For the same reason we also have an extensive online info center answering any possible questions.
FAQs regarding Book Listings
Listing Benefits

All further promotional projects and campaigns are announced exclusively in our quarterly Book-Marketing Newsletter. The Book - Marketing Newsletter, which is published on the 15th of every fourth month.
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Double List your Title
Annual fee: $50

Double listing will:
- Double the exposure of your title.
- Provide you with 2 search engine optimized listings
- Provide you with 2 SEO key phrases instead of just 1.
- Provide you with 6 links to the website of your choice instead of just 3.
Contact Hajni for more information.

Request additional links to the Website of your choice Details and annual fees:

Links to your own social networking platform	$30 per link
Links to your distributor	$50 per link
Links to your own Website	$50 per link

Seek representation or see if you can participate at industry events
- BookExpo America
- Frankfurt Book Fair
- London Book Fair
Contact Hajni for more information.

Create a dedicated Website of your own Visit our design division Authors' Web Design for ideas or for a free estimate

Improve the usability of your existing Website

Visit our site makeover division Website Makeovers to see what can be done or for a free Website evaluation of your own site

Increase the visibility of your own Website on search engines

Visit our Search Engine Optimization division Website Makeovers to see what can be done or for a free SEO evaluation of your own site

Change your site's structure to a Hybrid model, allowing you to take total control over your own Website

Visit our design division Authors' Web Design for ideas, free articles and tips or for a free estimate for blog or online press room integration

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Usually, as the first step in your publicity campaign our Search Engine Optimization Specialist will suggest key phrases for your listing. Substance Books uses a long-tail approach to best pin-point each book's sub-genre, choosing one that most people would search for but which is not already used by too many other sites.

You are also welcome to suggest your own key phrases. If the suggested key phrases are too general to fit into a long-tail marketing approach, our Search Engine Optimization Specialist will suggest a set of slightly different key phrases, taking into account the fine balance between searchability and the title's online competition.

We hope this answer was helpful and we have given you a good reason to submit your book: Book Submission
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Online Book Publicity aims to expose your title to as many potential buyers as possible, including those who have not yet heard of your title. While using the title of the book or the name of the author for search engine optimization will allow those familiar with the title to find it, it would not promote the book to a new audience.

Potential buyers who are not familiar with your work yet will not be searching for your name of the title of your book. In order to reach them, we highly recommend search engine optimizing for the genre of the book. The one exception to this general rule would be if your primary objective is to brand your name or your title.

Should you wish to suggest your own SEO strategy rather than following our recommendations, we will gladly accommodate your wishes. We will then monitor the success of your campaign based on your suggested parameters.

We hope this answer was helpful and we have given you a good reason to submit your book: Book Submission
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Prices vary depending on the readers' location. In order not to show an incorrect price to readers, we simply tell them the book is in Kindle format and direct the to the book's distributor without indicating a price.

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Online Book Publicity offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are. For the same reason we also have an extensive online article library.
Members will receive daily updates and information about free promotional projects exclusively via our private facebook group. This information is only accessible by our clients.
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We offer one-on-one personalized online publicity campaigns to our authors. These campaigns may include representation at major book events, social media marketing and so on. If you are interested in learning more about these services, the first step would still be to became our client by listing your published or to be published title with us. Once we had a chance to work with you as an author for a while and become familiar with your promotional needs, we will be able to determine whether additional publicity projects would be appropriate.
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This project is FREE to all members with active listings. Once your book segment is completed we will schedule a day for you to become Featured Author of Online Book Publicity. You will be notified of this date a few weeks ahead. In order to give equal attention to all our authors, the inclusion within the directory associated with Featured Author of Online Book Publicity is all systematically pre-scheduled. Photos and links are scheduled to appear prior to the feature day that is supported by another server update on the day of. This allow the engines to index our site more often and therefore, give us a higher rating.
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Online Book Publicity offers SEO consultations by telephone at a rate of $80.00 USD per hour for members or $100.00 USD for non-members, with a minimum consultation of one hour. PRIOR to consultation, we offer a free SEO evaluation of your Website, which we may discuss during your telephone consultation, if desired.
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Contact Hajni regarding an SEO consultation
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Contact Hajni regarding an SEO consultation
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Online Book Publicity offers free online book publicity consultations to its members on every third Friday of the month and between 10:00am and 14:00pm EST via facebook chat. One-on-one consultation via phone can also be requested at a rate of $50.00 USD per hour, with a minimum consultation of one hour. PRIOR to consultation, Hajni will conduct a 30 minutes of research into your book's present level of exposure within its genre.
Click below to schedule an Online Book Publicity session:
Contact us to schedule a session with Online Publicist
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We offer the following services at a discount for our represented authors - Additional links to your website, distributor or both.
Details and annual price list:

Links to your own social networking platform	$30 per link
Links to your distributor	$50 per link
Links to your own website	$50 per link

- Publicity at industry events (example: London Book Fair, BookExpo America)
- Authors' Web Design  Free Estimate
- Website Makeovers
- Search Engine Optimization
- New site creation with Blog and/or Online Press Room (Catering to authors & publishers)
- Blog and/or Online Press Room integration into existing sites (Catering to authors & publishers)
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Organic search engine marketing is a campaign which will improve the book's search engine ranking position "SERP" rating without any financial contribution to search engines. The listing result WILL appear within the lefthand search results section along with other non-paid organic results.
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