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Frequently Asked Questions

- How exactly does Substance drive traffic to the website of my choice?

- What is S.E.O?

- I already use AdWords or other Search Engine Advertising. Why should I still list my book?

- Can I add or request key phrases of my choice to my listing?

- Why is my listing not optimized to my book's title or to my name?

- What services are exactly included in my annual membership?

- Do you charge a commission on sales or require exclusivity?

- How do I make payment of my annual membership?

- When will I be requested to pay my book's listing fee?

- How can I renew my book's listing next year?

- Can I list an e-book?

- My book is self-published, how can I be listed under Publishers?

- My book is P.O.D. (Print On Demand), how can I be listed under Publishers?

- Should I submit the URL of my website or the URL of my distributor?

- What is a Direct Link?

- In which currency will my book price be stated?

- Are books being sold at Substance Books?

- What is W.S.O?

- How can I learn about my website's placement and ranking on Search Engines?

- How can I discuss my book's online publicity and its listing within Substance Books?

- How can I discuss my book's wider online publicity with Substance Books' Online Marketing Specialist?

- How may I increase my book's potential for media exposure?

- How exactly does Substance drive traffic to my site?

Substance Books is Search Engine Optimized, by our S.E.O

.. specialist, to the highest levels possible within the industry. Please take a moment to review the Online Power Publicity Report provided to attest, if listed with Substance Books, would receive greater exposure by readers who search and shop online for books of your genre.
All of the traffic generated by Substance is exclusively driven to our clients.
Substance Books maintains an affiliate and advertising free environment.
Search Engine Optimization Report and Site Statistics

As a network, we hold the compounded promotional power of hundreds of authors, which cannot be compared with each author's individual efforts.

You can read what some of our current members have written about Substance and its performance here:
Client References

This answer was helpful and I am now ready to submit my book:
Book Submission
If any information was unclear, or the information you were seeking was not provided, please let us know. Your feedback will help us improve our online book publicity services.
I would like to be contacted by email with more information regarding:
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- What is S.E.O?

Search Engine Optimization

. Please refer to the article: What is Search Engine Optimization? written by our publicist.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- I already use AdWords or other Search Engine Advertising. Why should I still list my book ?

AdWords, Featured listing on engines is considered Search Engine Advertising

.. Your results/ads will appear in a different section of the results page, depending on the engine. Some browsers don't bother looking at paid advertising. Your payments will also only cover the engine or engine cluster

. in question. To cover all core engines you will need to do the same on all.
Substance Books however uses Organic Search Engine Optimization

. techniques that will show results on all major engines within the "real" engine results based on online reputation and popularity. For more information about Search Engine Optimization

., refer to the article: What is Search Engine Optimization? written by our publicist.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- Can I add or request key phrases of my choice to my listing?

Key phrases are established for each book after its submission by a Search Engine Optimization Specialist. Substance Books uses a long-tail approach to best pin-point each book's sub-genre, choosing one that most people would search for but which is not already used by too many other sites. We welcome key phrase suggestions, but if the suggested key phrase is too general and therefore doesn't fit into the long-tail marketing approach, we will have to work around it or simply choose another key phrase.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- As I understand, my listing will be Search Engine Optimized to the sub-genre of my book. Why is my listing not optimized to my book's title or to my name?

Instead of having your name or the title of your book Search Engine Optimized, your listing will be Search Engine Optimized according to the sub-genre of your book. This is because Substance Books aims to increase awareness of each title to a target market. While encoding the title of a book or the name of the author for Search Engine Optimization

. would allow people familiar with a title to find it, it would not promote the book to a new audience. Substance Books thus targets a much larger audience of potential book buyers than distributors generally do.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- What services are exactly included in my annual membership?

Membership fees cover your book's listing and exposure through Substance Books, for a one-year period, as well as the display of your book cover on our homepage for the duration of one moth. It also ensures your inclusion in the free promotional projects we run for our members.
The following list is also available on the Book Listing Benefits page.

Your book's cover is featured on the Substance Homepage for 30 days, exposing your book to hundreds of book buyers every day through our Flash slide show presentation.
The Flash presentation is posted on all major Web 2.0 environments of this facility. (Example: YouTube)
Your book's cover will be featured on its selected category page (there are 36 categories to choose from) along with its synopsis or reviews, provided by you
Two monitored links will be directing traffic to your own website or to your distributor's website
Book prices and formats will also be included along with awards and other literary achievements
Your book's listing will be Search Engine Optimized in order to achieve exceptional engine exposure
RSS feeds. introducing your book to RSS subscribers
SEO., Usability., Promotional Power and Purchase-path Evaluations of dedicated domain
Automated subscription to our popular quarterly Book-Marketing Newsletter filled with tips and ideas written by industry professionals on topics related to Book & Web publicity
Added exposure for newly published books
Added exposure for Canadian and UK authors and publishers
Added exposure for American and Australian authors and publishers, coming soon
Participation in the following free promotional projects:
- Book Review Exchange Project
- Press Release Distribution Campaign
- Substance Link-Exchange Project (42 members)
- News-line (daily updates)
- Shelfari Exposure
- Substance Award (254 applications, 5 awarded)
- Web Ring Campaign (24 active members)

ALL OF THE ABOVE IS INCLUDED WITH YOUR YEARLY LISTING FEE.
YOU ONLY PAY $180.00 (USD) or (CAND + taxes) PER TITLE TO LIST YOUR BOOK.

Special Rates and Offers for Represented Authors

Multiple listing discounts (value: minimum $180 USD or more)

Free Publicity Website with listings for 2 years or more

Clients with continuous listing for 3 years or more will be able to participate in the automated feed in order to announce: new reviews, awards, press releases, book signings and other related events.

Discounted Service Prices for Represented Authors

Book of the Month
Book Giveaway Contest
Holiday Special Slide Show
Publicity at Book Expo America - (New York)
Press Release Creation
Authors' Web Design with Substance Free Estimation
Website Makeovers
Search Engine Optimization
Webmastering & Maintenance (Catering to authors & Publishers)
Site set-up with free Content Management Systems and database (Example: WordPress) (Catering to authors & Publishers)
Integration of free Content Management System and database into existing sites (Example: WordPress) (Catering to authors & Publishers)

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- Do you charge a commission on sales or require exclusivity?

We do not charge any commission or monitor / track sales nor do we require exclusive promotional rights. Rather, we encourage our authors to promote their books using as many avenues as possible.

This answer was helpful and therefore I am ready to submit my book now:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- How do I make payment of my annual membership?

For U.S. and International Authors:
Payment may be made through PayPal or by mailed check.

For Canadian Authors Only:
- Payment may be made through PayPal or by mailed check.
- We accept Canadian dollars at par with U.S. Currency.
- Upon acceptance of submission, applicable taxes will be added and you will be invoiced accordingly.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- When will I be requested to pay my book's listing fee?

After sending your submission form, our publicist will review your application. Should your submission be accepted, we will contact you for additional information, and will immediately proceed with the listing of your book.
You will only be requested to pay after your book has been accepted.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to contacted by email with more information regarding:
Contact me by email

- How can I renew my book's listing next year?

We will contact you 2 weeks prior to your renewal date.
You will be given an extra 10 days after your listing has expired to renew your listing.
If you fail to meet this deadline, you will be asked to resubmit your book at the present listing rate.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to contacted by email with more information regarding:
Contact me by email

- Can I list an e-book?

E-books are most certainly welcome. You may browse our selection of e-books right here:
eBooks.
Substance Books offers promotional opportunities and services specifically catered to e-books and their markets (e.g. Substance manages the popular WebRing "E-book Publishing & Marketing").

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- My book is self-published, how can I be listed under Publishers?

At some point during your publishing venture, you registered a company under which you sell your books. Send us that company name to list as Publisher.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- My book is P.O.D. (Print On Demand), how can I be listed under Publishers?

POD books are considered self-published. At some point during your publishing venture, you registered a company under which you sell your books. Send us that company name to list as Publisher.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- Should I submit the URL of my website or the URL of my distributor?

If your marketing goal is to brand and popularize your book, you should send us the URL of your own website.
If your marketing goal is to increase sales, you should submit the "Direct Link" of your distributor's website.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- What is a "Direct Link"?

Your online distributor will feature your book in some form. The Direct Link is the URL of this very page. If you only submit your distributor's general link ( e.g. www.amazon.com), your clients will still have to search for your book. Keep in mind that the more clicks and time it takes to locate your book, the less likely you are to make a sale.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- In which currency will my book price be stated?

All book prices at Substance are in US dollars. You may also list prices in up to two other currencies.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to contacted by email with more information regarding:
Contact me by email

- How many books are being sold at Substance?

Substance Books is an Online Publicity Network, not a distributor, and therefore does not sell any books. In accordance with international privacy law, Substance Books does not and cannot measure the number of books our clients / authors sell. Substance is only able to track traffic coming in and moving within Substance.

We can however, tell you how many people have visited your book's genre. This information is reported regularly to our clients through our bimonthly Book-Marketing Newsletter. Furthermore, you can ascertain from your own site statistics how many of your visitors come from Substance. Naturally this number will not include the traffic we are sending you trough our various promotional projects. If you take full advantage of these bonus projects, your book could be featured / mentioned in hundreds of websites all sending traffic to your website or to your distributor directly.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- What is W.S.O?

Coming soon!

- How can I learn about my website's placement and ranking on Search Engines?

Substance Books offers SEO consultations to its members by telephone at a rate of $80.00 USD per hour, with a minimum consultation of one hour. This service includes a free SEO evaluation of your website PRIOR to consultation. The results of this evaluation may also be discussed during your telephone consultation, if desired.
Click below to schedule a session:
Contact me regarding an SEO consultation

Substance Books also offers SEO consultations to non-members by telephone at a rate of $100.00 USD per hour, with a minimum consultation of one hour. This service includes a free SEO evaluation of your website PRIOR to consultation. The results of this evaluation may also be discussed during your telephone consultation, if desired.
Click below to schedule a session:
Contact me regarding an SEO consultation

You may also schedule a free 15-minute session with SEO Specialist Hajni Blasko during any of the events listed on the Publicity Events Page.

- How can I discuss my book's online publicity and its listing within Substance Books?

Substance Books offers information and advice via email regarding your book's listing. All further promotional projects and campaigns are announced exclusively in our bimonthly Book-Marketing Newsletter. The Book - Marketing Newsletter publication date is the 15th of every other month.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

- How can I discuss my book's wider online publicity with Substance Books' Online Marketing Specialist?

Substance Books offers online book publicity consultations to its members by telephone at a rate of $40.00 USD per hour, with a minimum consultation of one hour. Included free of charge with this service is 30 minutes of research regarding your book's present level of exposure within its genre PRIOR to consultation.
Click below to schedule an Online Book Publicity session:
Contact me to schedule a session with Online Publicist

- How may I increase my book's potential for media exposure?

Online Book Publicity focuses on increasing book sales Your book's publicity campaign, however, should include traditional and electronic publicity channels that target newspapers, magazines, trade or niche publications, and television and radio outlets, as well as creative promotions. We recommend the services of Gail Sideman, owner and publicist for PUBLISIDE Personal Publicity

This recommendation is based on any affiliation or referral program, but on personal contact and professional experience with PUBLISIDE and its successful approach towards publicity.

This answer was helpful and I am now ready to submit my book:
Book Submission

I would like to be contacted by email with more information regarding:
Contact me by email

Book-Marketing Newsletter

Receive Substance Book's Free BOOK-MARKETING NEWSLETTER designed for writers and publishers, and filled with ideas and articles on Book publicity & Web promotion!