Substance Books

Your book's cover will be featured on its selected category page (there are 32 categories to choose from) along with its synopsis or reviews, provided by you. We will include book prices and formats along with awards and other literary achievements.
Your book's listing will be search engine optimized to one custom-created key phrase in order to achieve your desired engine exposure. If you wish to have your listing optimized to two key phrases, make sure to submit your book to two categories (also known as double listing). Naturally, your book will benefit from hundreds of other genre related key phrases as well.
Three links will direct traffic to the Website of your choice. If you wish to have six links instead of three, make sure to submit your book to two categories (also know as double listing) or purchase additional links later on.
Your photo will be featured within our Authors' Directory, generating even more traffic for your own Website or publicity blog. Example
You will receive a free facebook publicity page custom-designed for your book. This page will have the latest technical elements and tools allowing for ecommerce functions and other tools. Even if you already have a facebook product page for your book, this additional page would still be an asset since it will have various applets, iphrame coding and even ecommerce capabilities. We will promote and maintain this page for you free of charge as long as you have an active listing with us. Naturally, if you decide to no longer work with us we will either delete this page upon your request or transfer the administration and promotional duties over to you. Example of a page we created
Automated subscription to our popular quarterly Book-Marketing Newsletter filled with tips and ideas written by industry professionals on topics related to book & Web publicity
RSS feeds introducing your book to our RSS subscribers
Additional and free exposure for newly published books
Participation in the following free promotional projects:
- News-line (daily updates)
- Exposure on social networking platforms
- Social networking project: Book Publicity One Click at the Time.
- Social networking project: I like you, you like me.

Substance Books reserves the right to any changes regarding the free bonus offers. ALL OF THE ABOVE IS INCLUDED WITH YOUR CAMPAIGN FEE!

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No. We hope this answer was helpful and we have given you a good reason to submit your book.
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No.
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None. Substance Books will run the campaign for you. If however, you'd like to learn about search engine optimization, feel free to read our related articles and SEO tips.
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Number of titles	One-year campaign	Two-year campaign
Discount on titles submitted simultaneously
2	10%	20%
3 (4 titles or more - contact for even larger discounts)	30%	50%
Discount on titles submitted gradually, one by one
2	8%	15%
3 (4 titles or more - contact for even larger discounts)	20%	30%

Bonus offers on two-year listings
- $80 instant discount.
- Quarterly search engine ranking position "SERP".

Bonus offers on two-year comprehensive listings
- $100 instant discount.
- Monthly search engine ranking position "SERP".

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Yes. Represented authors with active listings are eligible for discounts on the following services:
- Online press room creation
- Publicity and representation at industry events: London Book Fair, Frankfurt Book Fair, BookExpo America. (minimum $100 discount)
- Authors' Web design (minimum 5% to 15% automatic discount)
- Website makeovers (minimum of 15% discount)
- Search engine optimization ($100 discount with a one-year publicity campaign) ($200 discount with a two-year publicity campaign)
- New site creation with blog and / or online press room
- Blog and/or Online Press Room integration into existing sites

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Substance Books is a Canadian company operating in Montreal, Quebec. We offer at par campaign fees for Canadian authors. Online book publicity is a great way to break into other markets and expose your title to readers outside of your country. We already represent numerous Canadian authors.
Represented Canadian Authors
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Online book publicity is a great way to break into other markets and expose your titles to readers outside of your country. Substance Books uses targeted geo-marketing. We already represent numerous UK and Australian authors and publishers.
Represented UK Authors
Represented Australian Authors
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People tend to go directly to Amazon when they know what they want is a product type offered by Amazon or they are looking for a specific author or title. But when people are browsing online for services, products, information or help in general, they'll just use search engines for the sake of ease and because it casts a wider net - they get results from the big online retailers and from any site that is listed on that first page of results as well, it's great exposure. Research shows that people generally don't look much further than the fist page of Google results - which makes it so very important to be in those first 10 listings, and to stay there.
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AdWords or featured listing on search engines is considered search engine advertising. Depending on the engine your ads may appear in a different section of the page from the organic search results. Some Web book-buyers don't bother looking at paid advertising. Furthermore, your payments will only cover the engine or engine cluster in question. To cover all core engines you will need to do the same on all.
Substance Books, however, uses organic search engine optimization "SEO" techniques that will show results on all major engines within the "real" engine results based on online reputation and popularity. For more information about search engine optimization, refer to the article: What is search engine optimization "SEO"? written by our publicist.

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All publicity campaigns include search engine ranking position "SERP" reports delivered to you by email.
One-year campaigns include biannual reports.
Two-year campaigns include quarterly reports.
Two-year Premium campaigns include monthly reports.

These reports will be used to make slight adjustments in order to achieve the best possible results within the time-frame of your campaign.

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Substance Books is an online publicity network, not a book distributor. Therefore, it does not sell any books. In accordance with international privacy law, Substance Books does not and cannot measure the number of books our clients sell. We simply have no access to their confidential sales and traffic conversion statistics. Substance Books is only allowed to monitor traffic coming to and moving within the Substance Books Website and its networks. What we do get though is great feedback from our represented authors, and you can read what they are saying here: http://www.substancebooks.com/publicity-testimonials.html
We can, however, tell you how many people have visited your book's genre. Furthermore, you can ascertain from your own site statistics how many of your visitors come from Substance. Naturally, this number will not include the traffic we are sending you trough our various promotional and free social networking projects, for example facebook.
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Sales will depend on the book's quality of publication, price, genre . . . the list is endless. As a publicity company, not a publisher, we have no control over any of these factors. What we guarantee is exposure.
You can measure the success of your campaign by:
- the performance of your key phrases. All publicity campaigns include Search Engine Ranking Position (SERP) reports delivered to you by email. One-year campaigns include biannual reports and two-year campaigns include quarterly or monthly reports.
- monitoring traffic statistics to your website, your distributor, your publisher or a combination of these options, depending where you decide to send traffic from your listing on our site. You can make this choice during your submission process. Naturally, this number will not include the traffic we are sending you trough our various promotional and free social networking projects, for example facebook.
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All submissions will receive a response. Acceptance will be based on the following:
- Quality of publication
- Online marketability
- Reviews or awards (if applicable)
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All submissions will receive a response. If your book hasn't been accepted, the reasons will be clearly stated. Feel free to resubmit your publication once you make the recommended improvements.
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- Become a member of our Facebook page if you are not one already, and start building a line of communication with our publicist and clients. Click "Like" below and start networking.
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No. Submissions are based on various criteria that can be determined without receiving a copy. We require your title only if you have requested to participate in book events via Substance Books.
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When - After sending your submission form, our publicist will review your application. If need be, she will contact you by email for any additional information.
You will be requested to pay only after your book has been accepted. Following acceptance, payment will be required within five working days. Please be prepared to pay your campaign fee within this time frame. Extension of a payment period can be negotiated directly with the publicist. If you fail to meet this additional deadline, you will be asked to resubmit your book. The campaign fees of your book will be then recalculated.
How -

For U.S. and international authors: Payment may be made through PayPal or by mailed check.

For Canadian authors only: - Payment may be made through PayPal or by mailed cheque. - We accept Canadian dollars at par with U.S. Currency. - Upon acceptance of title, applicable taxes will be added and you will be invoiced accordingly.

For European authors Only: - Payment may be made through PayPal, by mailed check or by bank/wire transfer. - We accept payment in Euros at current market rates. - Upon acceptance of title, you will be invoiced accordingly.

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If your marketing goal is to increase online exposure and maximize sales, you should submit the URL of your distributor's Website.
If your marketing goal is to brand and popularize yourself or your book, you should send us the URL of your own Website.

We understand that both of these goals are important to any publicity campaign, but due to purely technical reasons, you need to decide which one is your top priority. You may change your decision later if necessary.

Please monitor the results of your campaign based on this decision. For example, if you decide that your listing should link to your Website, then you should look at how much traffic you have received from Substance Books there. Similarly, if you decide that your listing should link to your distributor, then you should monitor statistics there.
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No. We do not charge any commission or track sales nor do we require exclusive promotional rights.
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Digital formats are most certainly welcome. Substance Books offers promotional opportunities and services specifically catered to digital books and their markets.
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Yes, of course. Feel free to submit your title right here: Book Submission
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A two-year campaign creates a more stable SERP rating for your title's customized key phrase.
With a two-year publicity campaign, you will also have a chance to select one of these options:

Two-year Publicity Campaign $540
$80 instant discount compared to one-year campaign.
Quarterly SERP reports.


Two-year Comprehensive Publicity Campaign $620
$100 instant discount compared to one-year campaign.
Includes Double Listing: your title can be listed under two categories.
Monthly SERP reports.
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Double Listing
Annual fee: $50

Double listing will:
- Double the exposure of your title.
- Provide you with 2 search engine optimized listings
- Provide you with 2 SEO key phrases instead of just 1.
- Provide you with 6 links to the website of your choice instead of just 3.
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		70%
10%				20%
One-year campaign		Two-year campaign		Two-year comprehensive campaign

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Schedule a free email information session with our Online Book Publicist and Search Engine Marketing Specialist to discuss your book's publicity and learn about the most effective ways of increasing your book's online exposure.

                        Email:
                        Name:

                        Book Title:


                         

Please note that we do not offer information sessions by telephone. This is our way of keeping listing fees as affordable as they are. For the same reason, we have an extensive online info center answering many possible questions along with a list of publicity tips and free articles. Once your book has been accepted, you will gain access to the info center automatically. If you wish to take a peek at it, contact Hajni directly.

All free promotional projects and campaigns are announced exclusively in our quarterly Book-Marketing Newsletter. The Book - Marketing Newsletter, which is published on the 15th of every fourth month.
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You may change your campaign at any time you feel it would benefit your title's online publicity. A new campaign will be launched immediately, along with all the associated bonus offers.
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All book prices at Substance Books are indicated in US dollars. You may also list prices in up to two other currencies.
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Substance Books offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are. For the same reason we also have an extensive online info center answering any possible questions.
FAQs regarding Book Listings
Listing Benefits

All further promotional projects and campaigns are announced exclusively in our quarterly Book-Marketing Newsletter. The Book - Marketing Newsletter, which is published on the 15th of every fourth month.
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Double List your Title
Annual fee: $50

Double listing will:
- Double the exposure of your title.
- Provide you with 2 search engine optimized listings
- Provide you with 2 SEO key phrases instead of just 1.
- Provide you with 6 links to the website of your choice instead of just 3.
Contact Hajni for more information.

Request additional links to the Website of your choice Details and annual fees:

Links to your own social networking platform	$30 per link
Links to your distributor	$50 per link
Links to your own Website	$50 per link

Create your own online press room or blog

Contact Hajni for more information. Seek representation or see if you can participate at industry events
- BookExpo America
- Frankfurt Book Fair
Contact Hajni for more information.

Create a dedicated Website of your own Visit Substance Books' Design division Authors' Web Design for ideas or for a free estimate

Improve the usability of your existing Website

Visit Substance Books' site makeover division Website Makeovers to see what can be done or for a free Website evaluation of your own site

Increase the visibility of your own Website on search engines

Visit Substance Books' Search Engine Optimization division Website Makeovers to see what can be done or for a free SEO evaluation of your own site

Change your site's structure to a Hybrid model, allowing you to take total control over your own Website

Visit Substance Books' design division Authors' Web Design for ideas, free articles and tips or for a free estimate for blog or online press room integration

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Usually, as the first step in your publicity campaign our Search Engine Optimization Specialist will suggest key phrases for your listing. Substance Books uses a long-tail approach to best pin-point each book's sub-genre, choosing one that most people would search for but which is not already used by too many other sites.

You are also welcome to suggest your own key phrases. If the suggested key phrases are too general to fit into a long-tail marketing approach, our Search Engine Optimization Specialist will suggest a set of slightly different key phrases, taking into account the fine balance between searchability and the title's online competition.

We hope this answer was helpful and we have given you a good reason to submit your book: Book Submission
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Substance Books aims to expose your title to as many potential buyers as possible, including those who have not yet heard of your title. While using the title of the book or the name of the author for search engine optimization will allow those familiar with the title to find it, it would not promote the book to a new audience.

Potential buyers who are not familiar with your work yet will not be searching for your name of the title of your book. In order to reach them, we highly recommend search engine optimizing for the genre of the book. The one exception to this general rule would be if your primary objective is to brand your name or your title.

Should you wish to suggest your own SEO strategy rather than following our recommendations, we will gladly accommodate your wishes. We will then monitor the success of your campaign based on your suggested parameters.

We hope this answer was helpful and we have given you a good reason to submit your book: Book Submission
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Prices vary depending on the readers' location. In order not to show an incorrect price to readers, we simply tell them the book is in Kindle format and direct the to the book's distributor without indicating a price.

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Substance Books offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are. For the same reason we also have an extensive online info center answering any possible questions.
Members will automatically receive information about free promotional projects and campaigns exclusively from our quarterly Book Marketing Newsletter, published on the 15th of every fourth month.
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We offer one-on-one personalized online publicity campaigns to our authors. These campaigns may include representation at major book events, social media marketing and so on. If you are interested in learning more about these services, the first step would still be to became our client by listing your published title with us. Once we had a chance to work with you as an author for a while and become familiar with your promotional needs, we will be able to determine whether additional publicity projects would be appropriate.
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Substance Books offers SEO consultations by telephone at a rate of $80.00 USD per hour for members or $100.00 USD for non-members, with a minimum consultation of one hour. PRIOR to consultation, we offer a free SEO evaluation of your Website, which we may discuss during your telephone consultation, if desired.
Click below to schedule a session:
Contact Hajni regarding an SEO consultation
Click below to schedule a session:
Contact Hajni regarding an SEO consultation

You may also schedule a free in-person 15-minute session with SEO Specialist Hajni Blasko during any of the events listed on the Publicity Events Page.
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Substance Books offers online book publicity consultations to its members by telephone at a rate of $50.00 USD per hour, with a minimum consultation of one hour. PRIOR to consultation, Hajni will conduct a 30 minutes of research into your book's present level of exposure within its genre.
Click below to schedule an Online Book Publicity session:
Contact Hajni to schedule a session with Online Publicist
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We offer the following services at a discount for our represented authors - Additional links to your website, distributor or both.
Details and annual price list:

Links to your own social networking platform	$30 per link
Links to your distributor	$50 per link
Links to your own website	$50 per link

- Online Press Room.
Details and annual price list:

	Press Room for Authors $100	Press Room for Premium Press $150	Press Room for Publishers $250
Publicist contact	included	included	included
Number of press releases featured	1	2	3
Printable Sell Sheet	0	1	2
Multimedia implementation	0	1	3
RSS feed	0	0	1

- Publicity at industry events (example: London Book Fair, BookExpo America)
- Press release creation
- Authors' Web Design  Free Estimate
- Website Makeovers
- Search Engine Optimization
- New site creation with Blog and/or Online Press Room (Catering to authors & publishers)
- Blog and/or Online Press Room integration into existing sites (Catering to authors & publishers)
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Organic search engine marketing is a campaign which will improve the book's search engine ranking position "SERP" rating without any financial contribution to search engines. The listing result WILL appear within the lefthand search results section along with other non-paid organic results.
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